Week 2 - Marketing Strategy Jimmy John's

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According to data from the National Restaurant Association, the fast casual is forecasted to generate $246.7 billion in food and beverage sales in 2019. With many large competitors such as Panera, Chipotle and Panda Express, companies must differentiate their marketing tactics and come up with a unique marketing strategy. Jimmy John's has done just that. With unique commercials and casual  social media campaign, Jimmy John's marketing strategy is one of the most unique ones out there.

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Although TV advertising may have lost popularity in recent years, Jimmy John's has used the platform very effectively. Television commercials was a way to differentiate themselves from their competitors. The commercials often showed their "Freaky Fast" delivery services and their in store quick service. Jersey Mike's and Chipotle do not have the same reputation for funny commercials that Jimmy John's does. This has allowed them to create a cult-like following and a large fan base across the United States.































Jimmy John's also has a very nice social media campaign, especially on Twitter. Their tweets consist of interactions with fans, company news and other funny tweets. These tweets has started a trend with other fast food restaurants, such as Wendy's, increasing fan interaction on social media. How many billion dollar company send out tweets that say, omg I'm flattered?



Jimmy John's marketing strategy is also present inside their stores and on their websites. Their stores are littered with funny signs that encourages customers to stay longer. These signs are even in the bathrooms. The front page of their website is showing off new products and their slogan of Freaky Fast.

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Jimmy John's has separated themselves from other restaurants by having a laid back marketing campaign. This has created a large fan base and has allowed the company to grow to over 2,800 locations.

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