Week 6: Promotions That Would Benefit Independent Restaurants

Image result for independent restaurants
According to a survey by Pentallact Inc., independent restaurants are outperforming chains when it comes to growth and consumer preference. Consumers view independent restaurants as being community orientated and having quality personalized services. They do not have this same experience at most chains. Some chains are at the under tight constraints of the franchises they hinder a community feel. Independent restaurants have more flexibility to be connected to their area.

Restaurants are valuable components to the community. Connecting the community to an independent restaurant will increase new customers and customer retention rate. If a consumer walks into a restaurant and receive a positive experience, they will be more likely to come back again with family and friends.
















To make a restaurant stand out, promotion can be an effective tool. There are many ways to do so, one being the back of tickets for sporting events. For example, if your business is open late, you may offer a promotion that will encourage fans to come in. You can also offer in game promotions. If the local team scores a certain amount of points or wins the game, fans may come in for free or discounted products.

Another way of promoting your business is having contests. Place your business card in this bowl and you can win free breakfast for a month! Now, the business has personal information of the customers that attend the restaurants and can plan the business around them.

Overall, there are many ways to promote your business to generate revenue. Using these promotion techniques will advance your company.

Comments

Post a Comment

Popular posts from this blog

Week 14: Micro-marketing and Macro-marketing

Image
Determining how effective a marketing for an individual firm can be difficult. Companies may not have access to analytics and statistical feedback on marketing campaigns. So marketing campaigns are sometimes viewed as a micro-marketing or a macro-marketing. Micro-marketing are advertising efforts that are focused to a small group of consumers. This strategy has some drawbacks. Sometimes a lack of interest or understanding of the customer occurs. An improper blending of the four ps of marketing sometimes occur here. For example, the overhead cost to create a new product can be passed on to the consumer in a result of higher prices. The failure rate for these products are pretty high. Coca-cola attempted fuse soda and coffee together and it did not go well. Macro-marketing can be more effective. It can save in cost and be more efficient. If your product appeals to large groups of consumers, using strategies that large groups of consumers can relate to. For example, the cost to cr...
Read more

Week 2 - Marketing Strategy Jimmy John's

Image
According to data from the National Restaurant Association, the fast casual is forecasted to generate $246.7 billion in food and beverage sales in 2019. With many large competitors such as Panera, Chipotle and Panda Express, companies must differentiate their marketing tactics and come up with a unique marketing strategy. Jimmy John's has done just that. With unique commercials and casual  social media campaign, Jimmy John's marketing strategy is one of the most unique ones out there. Although TV advertising may have lost popularity in recent years, Jimmy John's has used the platform very effectively. Television commercials was a way to differentiate themselves from their competitors. The commercials often showed their "Freaky Fast" delivery services and their in store quick service. Jersey Mike's and Chipotle do not have the same reputation for funny commercials that Jimmy John's does. This has allowed them to create a cult-like following and a larg...
Read more

Week 11: Information Technology Used in Customer Relations/Services

Image
A business is responsible for many tasks. With the low overhead cost of technology, companies defer some simple customer service task to automation. Customer support, specific product design and step by step processes are used by businesses to increase employee efficiency and convenience to the customer. Customer support can be automated. Many different types of organizations from university libraries to large corporations use this method. These programs are designed to answer simple questions so the salaried salesperson can focus on higher end and specific customer questions. Product customization is a lucrative part of a business. Potential customers can design a company's product that a business can charge at a high margin. With the right software in place, you can custom design a Ford Mustang, put your number on new Nike shoes or many other cool features customers can enjoy. Many customers have negative opinions on your product because they may not be using the product i...
Read more