Marketing 2300

A business is responsible for many tasks. With the low overhead cost of technology, companies defer some simple customer service task to automation. Customer support, specific product design and step by step processes are used by businesses to increase employee efficiency and convenience to the customer. Customer support can be automated. Many different types of organizations from university libraries to large corporations use this method. These programs are designed to answer simple questions so the salaried salesperson can focus on higher end and specific customer questions. Product customization is a lucrative part of a business. Potential customers can design a company's product that a business can charge at a high margin. With the right software in place, you can custom design a Ford Mustang, put your number on new Nike shoes or many other cool features customers can enjoy. Many customers have negative opinions on your product because they may not be using the product i...

In today's world, there are a lot of options for transporting goods from one place to another. A lot of factors such as cost, delivery speed, number of locations able to serve, ability to handle a variety of goods, frequency of scheduled shipments and dependability go in to a business' decision on which method to use. The first option is rail. Rail has benefits such as the ability to handle a variety of goods and can serve an extensive amount of locations. The cost, speed and dependability are all average factors that rail has. Another option is truck. Truck has high cost, fast delivery speed and can serve an extensive amount of locations. It can handle a variety of goods and is very dependable. Many companies across the United States use trucks. Air transportation is also very popular. It has a very high cost because it's delivery speeds are very fast. It has a very high dependency rate and many corporations rely on this mode to operate their business. 

Trader Joe's has grown into one of America's top grocery stores. They are the leader among sales per square foot in the grocery retail industry. Although they do not do a lot of external promotion and publicity, they have gained a fan base and a cult-like following. They have done this with an emphasis product, place, price and promotion. Trader Joe's does a great job with their products. A lot of their products are store label brand and are on the higher end of quality. They do a great job with naming their products as opposed to other retail stores. For example, the description for Trader Joe's Cauliflower Tot Casserole is "Golden Cauliflower Tots with Creamy B é chamel Sauce and Shredded Cheddar Cheese." Not many other grocery stores put an emphasis on their company product descriptions. Trader Joe's has 474 physical stores in the United States. When selecting their store locations, they tend to choose strip malls in high-income areas. The shoppi...

All restaurants in the fast-food industry are looking for an edge. It is a highly competitive market and restaurants release new products routinely. Some of them succeed with grace and ease. It is like they were meant to be together. Others, such as the Popeyes chicken sandwich, experience speed bumps along the way.  In the fast-food industry, specialization of products is what differentiates yourself from other companies. Chipotle and Chik-fil-a will likely never sell hamburgers. But sometimes releasing new products can expand your customer base and grow an already large company. McDonald's did just that when it released smoothies and frappes. McDonald's went through a development process. Starting with idea generation, screening, idea evaluation, development and commercialization. Idea generation for the new drinks likely came from competitors. Starbucks and Jamba Juice were very large companies that specialized in frappes and smoothies. McDonald's had the ...

Branding is defined as the use of a name, term, symbol or design-or a combination of these- to identify a product. With many companies offering similar products, branding is crucial part on gaining market share. Successful branding will lead to more repeat and new customers. A trademark is protected legal property. A trademark uses only those words, symbols or marks that are registered for use by a single company. Logos and slogans can only be used by the respective country. The quick service restaurant industry is full of popular logos and slogans. Each company, although having similar products have very different branding strategies. Quick service restaurants Taco Bell and Del Taco use branding very differently. These restaurants are considered the " The Top 50 Fast-Food Restaurants in America " by QSR Magazine. Taco Bell and Del Taco both specialize in inexpensive tacos. They both have drive-thrus at and have a lot of options for around $1, including breakfast option...

According to a survey by Pentallact Inc ., independent restaurants are outperforming chains when it comes to growth and consumer preference. Consumers view independent restaurants as being community orientated and having quality personalized services. They do not have this same experience at most chains. Some chains are at the under tight constraints of the franchises they hinder a community feel. Independent restaurants have more flexibility to be connected to their area. Restaurants are valuable components to the community. Connecting the community to an independent restaurant will increase new customers and customer retention rate. If a consumer walks into a restaurant and receive a positive experience, they will be more likely to come back again with family and friends. To make a restaurant stand out, promotion can be an effective tool. There are many ways to do so, one being the back of tickets for sporting events. For example, if your business is open late, ...