Week 9: Marketing Mix for Trader Joe's


Image result for trader joe's logoTrader Joe's has grown into one of America's top grocery stores. They are the leader among sales per square foot in the grocery retail industry. Although they do not do a lot of external promotion and publicity, they have gained a fan base and a cult-like following. They have done this with an emphasis product, place, price and promotion.


Trader Joe's does a great job with their products. A lot of their products are store label brand and are on the higher end of quality. They do a great job with naming their products as opposed to other retail stores. For example, the description for Trader Joe's Cauliflower Tot Casserole is "Golden Cauliflower Tots with Creamy Béchamel Sauce and Shredded Cheddar Cheese." Not many other grocery stores put an emphasis on their company product descriptions.

Trader Joe's has 474 physical stores in the United States. When selecting their store locations, they tend to choose strip malls in high-income areas. The shopping atmosphere at Trader Joe's is laid back and is filled with decorations. Each of their stores has a similar layout to provide customers with a consistent shopping experience.

Trader Joe's price for certain items is on the more expensive end for retail. With most of the products being Trader Joe's brand, they are able to retain most of the store profits. They do not have a loyalty program and Trader Joe's products rarely go on sale.

Trader Joe's does not traditionally market like other grocery stores do. Their twitter account has one tweet, but other fan accounts have a much larger following. Where Trader Joe's separates themselves is their in store experience. Their salespeople are well trained and their stores have a lot of displays and offer a lot of company samples.

Image result for trader joe's inside store

That is how Trader Joe's has grown to a successful company. With a marketing plan, it is not a one size fits all. Each company must come up with a unique plan to grow and maintain success.



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