Week 9: Marketing Mix for Trader Joe's


Image result for trader joe's logoTrader Joe's has grown into one of America's top grocery stores. They are the leader among sales per square foot in the grocery retail industry. Although they do not do a lot of external promotion and publicity, they have gained a fan base and a cult-like following. They have done this with an emphasis product, place, price and promotion.


Trader Joe's does a great job with their products. A lot of their products are store label brand and are on the higher end of quality. They do a great job with naming their products as opposed to other retail stores. For example, the description for Trader Joe's Cauliflower Tot Casserole is "Golden Cauliflower Tots with Creamy Béchamel Sauce and Shredded Cheddar Cheese." Not many other grocery stores put an emphasis on their company product descriptions.

Trader Joe's has 474 physical stores in the United States. When selecting their store locations, they tend to choose strip malls in high-income areas. The shopping atmosphere at Trader Joe's is laid back and is filled with decorations. Each of their stores has a similar layout to provide customers with a consistent shopping experience.

Trader Joe's price for certain items is on the more expensive end for retail. With most of the products being Trader Joe's brand, they are able to retain most of the store profits. They do not have a loyalty program and Trader Joe's products rarely go on sale.

Trader Joe's does not traditionally market like other grocery stores do. Their twitter account has one tweet, but other fan accounts have a much larger following. Where Trader Joe's separates themselves is their in store experience. Their salespeople are well trained and their stores have a lot of displays and offer a lot of company samples.

Image result for trader joe's inside store

That is how Trader Joe's has grown to a successful company. With a marketing plan, it is not a one size fits all. Each company must come up with a unique plan to grow and maintain success.



Comments

Post a Comment

Popular posts from this blog

Week 14: Micro-marketing and Macro-marketing

Image
Determining how effective a marketing for an individual firm can be difficult. Companies may not have access to analytics and statistical feedback on marketing campaigns. So marketing campaigns are sometimes viewed as a micro-marketing or a macro-marketing. Micro-marketing are advertising efforts that are focused to a small group of consumers. This strategy has some drawbacks. Sometimes a lack of interest or understanding of the customer occurs. An improper blending of the four ps of marketing sometimes occur here. For example, the overhead cost to create a new product can be passed on to the consumer in a result of higher prices. The failure rate for these products are pretty high. Coca-cola attempted fuse soda and coffee together and it did not go well. Macro-marketing can be more effective. It can save in cost and be more efficient. If your product appeals to large groups of consumers, using strategies that large groups of consumers can relate to. For example, the cost to cr...
Read more

Week 2 - Marketing Strategy Jimmy John's

Image
According to data from the National Restaurant Association, the fast casual is forecasted to generate $246.7 billion in food and beverage sales in 2019. With many large competitors such as Panera, Chipotle and Panda Express, companies must differentiate their marketing tactics and come up with a unique marketing strategy. Jimmy John's has done just that. With unique commercials and casual  social media campaign, Jimmy John's marketing strategy is one of the most unique ones out there. Although TV advertising may have lost popularity in recent years, Jimmy John's has used the platform very effectively. Television commercials was a way to differentiate themselves from their competitors. The commercials often showed their "Freaky Fast" delivery services and their in store quick service. Jersey Mike's and Chipotle do not have the same reputation for funny commercials that Jimmy John's does. This has allowed them to create a cult-like following and a larg...
Read more

Week 11: Information Technology Used in Customer Relations/Services

Image
A business is responsible for many tasks. With the low overhead cost of technology, companies defer some simple customer service task to automation. Customer support, specific product design and step by step processes are used by businesses to increase employee efficiency and convenience to the customer. Customer support can be automated. Many different types of organizations from university libraries to large corporations use this method. These programs are designed to answer simple questions so the salaried salesperson can focus on higher end and specific customer questions. Product customization is a lucrative part of a business. Potential customers can design a company's product that a business can charge at a high margin. With the right software in place, you can custom design a Ford Mustang, put your number on new Nike shoes or many other cool features customers can enjoy. Many customers have negative opinions on your product because they may not be using the product i...
Read more