Week 12: Different Types of Social Media Content

Social media is very popular. Many people spend a considerable amount of time on social media sites such as Facebook, Twitter, Snapchat, Instagram and LinkedIn. Companies can use social media sites to promote their business. They do this by showing different types of content. Humor,  insider knowledge, lifestyle and customer service.
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Humor is a very popular form of content. On Snapchat, Taco Bell created a funny "lens" so users could turn their head into a taco. Many companies use this effectively to generate conversation about their brand.

Insider knowledge is also useful. On Instagram, a fashion designer may offer followers a sneak peek of their upcoming fashion lines. Microsoft showed on LinkedIn a behind the scenes tour of some of their office space. This information may not be accessible to those that do not follow their page.
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Lifestyle is another form of content. GoPro does a great job of this. Their instagram page has a "Photo of the Day" that shows off users taking great photos using their product. This shows the lifestyle that GoPro users are living. 

Customer service can also be used on social media. Many airlines, such as Delta or Spirit have support services on Twitter. Xbox also has a twitter account dedicated to solving customer problems in real time. 

Companies should have employees that are dedicated to their social media. Effective use of social media can retain more customers and acquire new ones.

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